Nov 29, 2023
Brace yourself for an electrifying episode of the Millionaire Car Salesman Podcast, Host Sean V. Bradley, CSP, interviews Matthew Smith, the Internet Director at Matthews-Currie Ford in Florida! Matthew Smith takes us on a thrilling ride through his incredible journey of winning a brand-new car in a Ford video contest! Matthew spills the beans on his contest entry, from his initial hopes to the jaw-dropping moment of being crowned the winner. But that's not all – buckle up for insights into the power of video creation in the automotive industry. Matthew delves into how crafting compelling videos can skyrocket sales and boost customer engagement.
Sean V. Bradley, weighs in on the significance of video content in the industry. Sean not only applauds Matthew's success but also dishes out advice on expanding the horizon. Sean urges Matthew to explore collaborations with Ford Manufacturers, opening doors to endless possibilities and learning experiences. But that's not the end of the road! Sean extends an exclusive invitation to Matthew to share his triumph at the prestigious Internet Sales 20 Group 15 Conference (IS20G15)! Don’t worry… you have your chance to attend the IS20G15 too, but you have to tune in to get the details!
Rev up your engines and don't miss this episode – it's a wild ride with Sean V. Bradley, CSP and Matthew Smith!
Key Takeaways
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Creating videos in the automotive industry can lead to unexpected opportunities and rewards
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Taking the time to enter contests and participate in manufacturer initiatives can pay off in big ways
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Videos can be used to showcase technology, explain features, and build rapport with customers
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Collaborating with manufacturers and attending industry conferences can provide valuable learning and networking opportunities
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Matthew's success story serves as an inspiration for other automotive professionals to embrace video and strive for recognition and growth
"If you think doing a walk around or a detailed video either for your brand or your dealership, and you don't think there's any benefit to it... there's always at least one small positive."
- Matthew Smith, Internet Director at Matthews-Currie Ford
About Matthew D.M. Smith
Matthew Smith, is the Internet Director at Matthews-Currie Ford in the sunny state of Florida and is a dynamic force within the Millionaire Car Salesman community! Matthew has etched his name in the annals of automotive success, recently clinching victory in a thrilling video contest hosted by none other than Ford itself. As a proud member client of Dealer Synergy and a Member of the Millionaire Car Salesman community, Matthew stands out for his unwavering commitment to excellence in the realm of car sales. His passion for the industry is palpable, and his recent triumph in the Ford video contest is a testament to his creativity and dedication!
Beyond the Automotive Internet Department, Matthew's expertise extends to the digital realm, where he understands the transformative impact of video content in shaping the customer experience. His win in the Ford contest is more than just a trophy; it's a symbol of his ability to innovate and stand out in a rapidly evolving industry. In the ever-expanding universe of car sales, Matthew Smith is a name that resonates with success, a true Millionaire Car Salesman who continues to drive not only cars but the standards of excellence in the automotive world. Keep your eyes on Matthew – his journey is one marked by passion, innovation, and a relentless pursuit of greatness.
The Power of Video in Automotive Sales: Insights from a Millionaire Car Salesman
As an automotive professional, I have witnessed the evolution of the industry over the past 25 years. One thing that has remained constant is the need for effective communication and engagement with customers. In today's digital age, video has emerged as a powerful tool for salespeople to connect with their audience and drive results. In this article, we will explore the various ways in which video can be leveraged in automotive sales, drawing insights from the experiences of Matthew Smith, a member of the Millionaire Car Salesman community who recently won a brand new car through a video contest.
Introduction: The Rise of Video in Automotive Sales
Video has become the preferred medium for communication and entertainment in today's society. With the rise of platforms like YouTube, TikTok, and Instagram, people are consuming more video content than ever before. This trend has not gone unnoticed in the automotive industry, where salespeople are leveraging the power of video to engage with customers and drive sales.
Matthew Smith, a member of the Millionaire Car Salesman community, recently won a brand-new car through a video contest organized by Ford. This achievement highlights the potential of video in automotive sales and the impact it can have on a salesperson's career. In this article, we will delve into the strategies and techniques that Matthew used to win the contest and explore the broader implications of video in the automotive industry.
The Blue Cruise Contest: A Game-Changer for Matthew Smith
The Blue Cruise Contest organized by Ford was open to all salesmen and sales managers at Ford dealerships across America. The contest required participants to submit a video showcasing the technology offered by Ford, specifically the Ford Blue Cruise feature. Matthew Smith, a sales agent at Matthews Curry Ford in Florida, decided to enter the contest without expecting to win the grand prize.
To his surprise, Matthew was informed that he had lost the contest. However, little did he know that Ford had actually selected him as the grand prize winner and had been planning a surprise announcement. On the day of the surprise, Matthew was asked to film a commercial for the dealership, unaware that Ford representatives and a camera crew were present to capture the moment. As he finished his speech, he turned around to find a crowd of people cheering and confetti falling from the sky. It was at this moment that he learned he had won a brand new Ford Mustang Mach-E electric vehicle worth over $55,000.
The Power of Video in Automotive Sales
Matthew's success in the Blue Cruise Contest highlights the power of video in automotive sales. By creating a compelling video showcasing the Ford Blue Cruise technology, Matthew was able to capture the attention of the judges and stand out among hundreds of other contestants. This achievement demonstrates the impact that video can have on a salesperson's career and the potential rewards that come with it.
Video offers a unique opportunity to engage with customers on a deeper level. It allows salespeople to showcase their knowledge, expertise, and personality in a way that text-based communication simply cannot match. By leveraging video, salespeople can build trust, establish rapport, and create a memorable experience for their customers.
According to Sean V. Bradley, CSP, "I wrote the first article about video optimization in 2006 in Digital Dealer. That was three years before anybody did it. Like, there, you know what I mean? So I've been doing this for so long, and to finally see the OEMs embracing it, finally seeing salespeople and automotive professionals and managers embracing it on so many different levels, I think that it will inspire other people in the group."
Leveraging Video for Sales Success
There are several key ways in which automotive sales professionals can leverage video to drive success:
1. Walkaround Videos:
"Walkaround videos are a powerful tool for showcasing the features and benefits of a vehicle," says Sean V. Bradley, CSP. "By creating high-quality videos that highlight the key selling points of a car, salespeople can provide a virtual tour for potential customers. This allows customers to get a better sense of the vehicle's condition, features, and overall value."
2. Video Emails and Text Messages:
"Video emails and text messages are a game-changer when it comes to communication with customers," explains Sean V. Bradley, CSP. "Instead of relying on static text-based messages, salespeople can use video to convey their message in a more engaging and personal way. Video emails and text messages allow salespeople to showcase their enthusiasm, knowledge, and commitment to customer satisfaction."
3. Appointment Confirmations:
"Appointment confirmations are a critical step in the sales process," emphasizes Sean V. Bradley, CSP. "By using video to confirm appointments, salespeople can create a memorable and personalized experience for customers. A video confirmation allows salespeople to introduce themselves, provide directions to the dealership, and set expectations for the appointment."
4. Following Up with Leads:
"Following up with leads is a crucial part of the sales process," states Sean V. Bradley, CSP. "Video can be a powerful tool for standing out from the competition and capturing the attention of potential customers. By sending personalized video follow-ups, salespeople can demonstrate their commitment to customer satisfaction and provide additional value."
The Future of Video in Automotive Sales
As technology continues to advance, the role of video in automotive sales will only become more prominent. With the rise of artificial intelligence and virtual reality, salespeople will have even more tools at their disposal to create immersive and engaging experiences for customers. Video will continue to be a driving force in the industry, allowing salespeople to connect with customers on a deeper level and differentiate themselves from the competition.
In conclusion, the power of video in automotive sales cannot be overstated. Matthew Smith's success in the Blue Cruise Contest is a testament to the impact that video can have on a salesperson's career. By leveraging video, salespeople can engage with customers in a more personal and compelling way, build trust and rapport, and ultimately drive sales. As the industry continues to evolve, it is essential for automotive professionals to embrace video as a key tool in their sales arsenal. The future of automotive sales is video, and those who harness its power will undoubtedly reap the rewards.
According to Matthew Smith, "Go out there, make a video, shoot your shot. Because at the worst possible expense, somebody likes what you're doing and buys a car. That's what you do it for, the one view to piece and be like, oh, wow. I like what you did there, because that dealership did absolutely nothing."
Matthew's story serves as an inspiration for automotive professionals to think outside the box and leverage the power of video to achieve their goals. By embracing video as a tool for communication and engagement, salespeople can create meaningful connections with customers and drive success in the industry. The possibilities are endless, and the rewards can be life-changing. So, what are you waiting for? Grab your camera and start shooting your way to success in automotive sales.
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
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Bradley On Demand: Automotive Sales Industry’s #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably!
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