Dec 14, 2021
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about technology, and how it affects us everyday. Then, the pandemic happened, and it changed the whole world, and technology became even more important. For the past year and half, going on two years, we have essentially been reprogrammed on the way we communicate, celebrate, shop, and buy.
Joining Sean Bradley is Nicolas Cossette, the Head of Growth & Operations at Matador.ai. Matador.ai is the leading customer engagement platform built for the automotive industry. It allows dealerships to connect instantly with every customer at scale and on autopilot with advanced AI, real-time messaging, and more!
By using the right technology, such as Matador.ai, you can easily enhance the customer experience. The customer experience cannot be enhanced, however, without engaging in conversation with the customer. Connecting and engaging with the customer is the hardest part of the equation.
Dealer Synergy’s data shows that the connection rate for an outbound phone call is about 14% in 2017; however, this dropped in 2019 to between 9%-10% in 2019. That means that with a BDC with 5 reps making 120 outbound calls, for a total of 600 calls, on average, you would only have conversations with 60 people. With a 33% appointment rate, you would generate 20 appointments. Think about that… 600 phone calls to generate 20 appointments. Dealerships are always focusing on appointments, but they should be focusing on more connections. Utilizing the right technology will help accomplish this.
Matador.ai is a sponsor of the Internet Sales 20 Group 14 and Nicolas Cossette will be at the event. Located at the brand new Live! Casino & Hotel Philadelphia From January 11, 2022 to January 13, 2022, it is a can’t miss event. IS20G14: The Automotive Endgame is about adapting to our new normal. The COVID-19 pandemic has created a lot of new challenges for the automotive industry. While some of these changes have not been so great, many of the changes that came have been great. Be sure to register for Internet Sales 20 Group 14 before tickets sell out.
The Internet Sales 20 Group is the #1 Automotive Sales Training Conference and Seminar. It is unlike any other conference in existence in the automotive industry today! The 3 day event is designed for full interaction between speakers, panelists, moderators, and vendors. This synergy helps provide everyone with the tools and knowledge they will need to sell more cars, more often, and more profitably.
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