Aug 17, 2021
The Millionaire Car Salesman Show Notes:
Marketing in a dealership is just as important as having cars on the showroom floor, and it’s impossible to run your dealership without either! Professionals in marketing management are much more valuable than advertisement agencies, and much more cost efficient.
Communication to a community or an audience is not an overnight skill to be learned.Having a human that is versatile and well-versed in marketing and public relations is a driving factor that can separate your dealership from others! Automotive marketing is not just about speaking “car talk”, but is much rather about understanding the needs of the average person and being able to translate that industry fluently.
The Millionaire Car Salesman Podcast Presents: Learn How to Save your Coins and Ditch the Ad Agencies with Ally Piñon, Marketing Manager at Chastang Auto Group
At the Millionaire Car Salesman Podcast, we target essential figures as guests that truly understand the automotive market! This week’s episode is all about strengthening your dealership’s marketing department. The host, Sean V. Bradley, has joined forces with co-host, Tianna Mick to meet with Ally Piñon, the Marketing Manager of Chastang Ford Auto Group. Her expertise in marketing will help you not only understand why the marketing department is critical and how ad agencies should be a tool of the past, but how to keep content and ideas fresh for your dealership’s target audience!
About Ally Piñon
Ally Piñon started in the automotive industry about 10 years ago at Legacy Ford in Rosenberg, Texas. She then pivoted her focus to marketing as an Account Executive for the television network, Telemundo in 2012. After two years, Piñon saddled up her gears to transition to the General Market field with Intercom for radio and digital marketing where she dedicated her time for three years.
After deciding that marketing is her passion, Ally found herself seeking for a more challenging role. She became the marketing manager at Chastang, and is responsible for ad campaigns, script writing, and targeting their audience for lead sales! During her tenure so far, she has managed community events, charities, and product launches while integrating with social media influencers!
Marketing Leadership Resources:
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
For more interactivity, join The Millionaire Car Salesman Club on Clubhouse.
Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
VinCue: In addition to being built by dealers for dealers, VinCue is an All-In-One Digital Platform. At the end of the day, it can help your Dealership!
AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
Dealer eProcess: Specializing in responsive websites. Without a doubt, DealereProcess.com is the auto industry’s leading custom website provider.
CarNow: Sell more cars now! Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.