Jul 6, 2021
The automotive industry is not unaccustomed to the Wall Street privilege corporate America uses to control some of the greatest influencers in the field. People of color have had nearly a 40 year disadvantage within the ownership department of the dealership business. With approximately 18,000 new car dealerships throughout the United States, 1,250 are operated and owned by minorities. The 6% of minority owner representation in dealerships does not compare to 30% of buyer representation in 2021.
The possibility of raising those numbers can be exceptionally high, however channeling attention into the proper areas of your dealerships must be systematic. This process begins with having fair accessibility, fair opportunity, and fair capital regulation
The Millionaire Car Salesman Podcast Presents: Interviewing the President of National Association of Minority Automobile Dealers (NAMAD) & the Dealer Principal of Nissan Bowie
With an insightful kick start to the week, Sean V. Bradley and L.A. Williams shares time and tips with the President of the National Association of Minority Automobile Dealers (NAMAD), Damon Lester. The three of them stress the idea of having an end in mind goal to achieve market domination. Whether it be on the showroom floor, or internet sales, the objective to working these deals are to set yourself up to experience long term success.
About Damon Lester
While being the head honcho at the nation’s leading minority advocacy organization for the automotive industry, Damon Lester is the Dealer Principal for Nissan of Bowie. Lester has over 15 years of experience within the automotive industry, and has been recognized at the national level with awards from The Otis and Rosie Brown Foundation’s ExtraordinaryIS in 2019, and Real Times Media’s Vanguard in 2017. Ownership of one of the top dealerships in Maryland is one of his many accolades that makes him the best man for salesman advocacy.
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