May 31, 2022
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP highlights a dealership thriving despite the current inventory crisis. It is a known fact that new vehicles are hard to come by, however that does NOT mean selling a car is impossible. Sean also discusses challenges with pricing and leasing.
Sean is joined by Crystal DiSanto, the Internet Director at Summit Toyota located in Akron, OH. Despite the lack of inventory, Crystal’s team successfully sold 146 units with little to no new inventory on the lot. Part of their success can be attributed to communication. The team immediately calls, texts and emails leads as they come in to answer questions and get the customer in the door.
Sean and Crystal discuss how Summit Toyota has adapted and offers virtual calls via Zoom, Google Meet and/or FaceTime to show customers available vehicles and their specs. This process allows customers to SEE their sales representative rather than just hear them and be able to go through the whole “Road to the Sale.”
Additional topics discussed:
- Utilizing the rental fleet and pre-owned vehicles for test drives.
- Training techniques.
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
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