Apr 26, 2022
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about keeping up relationships with prospects and how it can impact your sales. Sean also discusses having a good work ethic. Additionally, he talks about the importance of understanding cultural differences.
Joining Sean this week is Jose Cabrera, the #1 in sales for all of Foundation Automotive at Henson Chevrolet Buick GMC in Madisonville, Texas. Jose has been in sales for the last eight years with a record of 62 cars a month. His strategy - being kind and staying humble.
As a Spanish speaking salesman, Jose struggled with his accent and communication when he first began his career. However, he found that if he could get the prospect to sit down with him and talk for a few minutes, everything would change. Jose tries to understand his customers and put himself in their shoes. This allows him to not only structure and close deals, but also build great relationships with customers who become repeat customers.
Jose talks about hispanic customers’ main concern being communication. When customers go to purchase a car, everything is in English which can be difficult for those with a different first language. Additionally, Jose discusses the difference in focusing on price versus payment. He says most hispanic customers are focused on price, but once he breaks down the payment for them it’s easier to see how realistic and affordable buying a car can be.
Listen to this week’s podcast to learn more about Jose Cabrera and how his humble attitude has made him the top salesman.
About Jose Cabrera
Jose Cabrera was born and raised in Mexico. He moved to Texas at the age of 17, speaking little to no English, where he got a job at a body shop detailing cars. After years of working and learning a new language, the owner asked Jose if he wanted to try out sales. Jose has been a sales consultant for the last eight years out of his 22 years in the automotive industry.
About Henson Chevrolet Buick GMC
The team at Henson Chevrolet Buick GMC goes above and beyond the average dealership to provide Bryan TX, College Station, Huntsville, The Woodlands and Spring drivers with a great selection of vehicles in a friendly environment. Whether you're from Madisonville looking to find a new Chevrolet SUV, need to get your Buick car serviced, or just want to know more about maintaining your GMC truck the Henson team can help!
Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
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