Apr 12, 2022
This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into the ultimate success story. From the streets of Peru to top salesmen on the showroom floor, listen in as this week’s guest discusses how to overcome hardships and create a better life for yourself.
Joining L.A. this week is Ernesto Servan, the General Sales Manager of Garlyn Shelton Buick GMC based in Temple, TX. Ernesto has been in sales since he was six years old selling lollipops on the beaches of Peru. After his days selling lollipops, Ernesto moved to the United States, joined the military and began selling phones as a part time job.
One day he met someone at the mall who was looking to get into the automotive business and asked Ernesto to go with him to the dealership. He has been in car sales since June 2001. His first month he sold 17 cars with minimal knowledge of the industry. His former finance manager and role model, Terry Cameron, trained the sales people that they should practice without customers so they would be better prepared in front of them. From that point on, Ernesto dedicated himself to training and learning to do more, be more and achieve more, as Sean V. Bradley would say.
Ernesto held the title of top salesman of the month for approximately two to three years at his first dealership. That’s when he transitioned from the sales floor to the internet team where he and the internet director averaged selling 50-60 cars a month.
It wasn’t long until opportunity came knocking again - this time as a management position. In his management career, Ernesto strives to train his team to be the best. He has implemented a number of practices that keep his team well trained and prepared for the sales floor including Automotive Profit Builders. One of the biggest mistakes a salesperson can make is getting too smart for the game. Make sure you cover the basics and don’t skip any steps in the road to the sale.
About Ernesto Servan
Ernesto Servan was born in Lima, Peru. His dad passed away in 1985 a month before Ernesto’s sixth birthday. About a year later, his brother, Carlos, lost his right hand and his vision from a grenade while in the military. Carlos came to America seeking medical help and when the doctor’s did all they could, they sent him to a rehab center in Albuquerque, New Mexico where he would learn to live without his vision.
Carlos began attending the University of New Mexico on a scholarship when the paperwork came through for Ernesto and their sister to move in with him and his wife. Together, they lived in a one bedroom studio apartment.
In 1997, Ernesto graduated high school and enrolled in the army. After four years in the military, Ernesto got an additional part time job selling cell phones. He worked from 5:00am to 10:00pm Monday to Friday and all day on the weekends to save what he could.
When the opportunity came to work in car sales, Ernesto’s life changed once again and he doubled his income within the first 30 days in automotive sales. What he loves most about the industry is changing people’s lives the way the industry has changed his life.
To learn more about Carlos and his take on life, be on the lookout for his book “Began to Run Again,” the second-best selling memoir at the International Book Fair in Lima, Peru.
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