Apr 5, 2022
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss solutions to low inventory. How should dealerships handle selling cars in a climate with no inventory? There are many opportunities to increase inventory and sell more cars than ever before.
Sean and L.A. breakdown a few options for increasing inventory. Dealerships have to be willing to do whatever they can to create an inventory abundance. Does the dealership have a vehicle buying center, also known as a VBC? If not, ask why? Instead of only selling cars and hoping for inventory to appear, try buying cars! Network with local dealerships of all types. Most customers are trading in a vehicle when purchasing a new one.
Auctions are a great resource, but remember - the car goes to the highest bidder and that’s before any additional auction fees. The point is to get GREAT at selling used cars. Become a used car powerhouse and watch sales boom. Exhaust every option because there is always a way. Does your dealership offer used car leases? If not, why not?
Customers come to the dealership with a vehicle in mind and in today’s climate, it may not be in stock. The first step should be to not panic. Check the inventory and try to sell what you have in stock. Second step, if the vehicle is not in stock be prepared with vehicles in stock that are similar. Sales personnel should be able to ask why the customer is looking for that specific vehicle and show the customer other options that may meet their needs.
If you are still unsure, go to the Millionaire Car Salesman group on Facebook and SEE what sales personnel are doing across the world! The group was created for authenticity in the industry and has approximately 23,000 members who share their victories and successes as well as their questions.
About Sean V. Bradley
Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 13-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”, in the NSA, and additionally a state association speaker and trainer. He has spoken at over 300 NCM and NADA 20 Groups. Sean started Dealer Synergy over 16 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 10 time Dealers’ Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry.
About L.A. Williams
As a host of the Millionaire Car Salesman Podcast, L.A. Williams is the Vice President of Dealer Synergy. He is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone and inflection. With his inability to see and only hear, he can solely judge a person’s phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales expert on planet Earth. LA has trained thousands of Automotive Sales professionals, Internet / BDC professionals, Sales Managers, General Managers and Dealer Principals on how to dominate the phones with “The Blind Phone Master’s Phone Sales Mastery” strategies.
About Dealer Synergy
Dealer Synergy is the nation’s #1 Automotive Sales training, consulting and accountability firm. The mission is to be obsessed with our dealers’ success; through our thoughts, our words and our actions, so that they may triumph and achieve total market domination.
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners. Also, join The Millionaire Car Salesman Facebook Group today!
The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top. Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes.
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