Nov 23, 2021
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP dives deep into SEO for automotive dealerships. Joining Sean Bradley is Wayland Myers, the CEO of MarketPage. They discuss how website platforms are the biggest problems for automotive dealerships and their SEO. This is proven when you do a search in your local market for a year, make, and model. Look at who is ranking. It typically isn’t the dealership, rather it is the aggregators, such as CarGurus and AutoTrader.
In addition to the lack of SEO, these website platforms have a low time on site and a very high bounce rate. Dealerships need to stop competing with their manufacturers, 3rd party providers, aggregators, and their competition. Dealerships need to protect their marketing budget and have a scalable SEO strategy. All of this and more in today’s Millionaire Car Salesman Podcast episode.
About Wayland Myers
Wayland Myers has dedicated his professional career to advancing digital marketing technology and tactics for the largest online brands in the toughest digital markets. As the CEO of MarketPage for over 14 years, formerly known as the Myers Media Group, Wayland is far from the typical CEO. He is the subject matter expert of search engine optimization at MarketPage. Not only does he do all of the product design and research, but Wayland also works closely with his clients to develop new features and capabilities.
Wayland and MarketPage work with some major brands. These brands include Expedia, Travelocity, Orbitz, Advanced Auto Parts, Airbnb, and many more. However, they are now moving into a brand new vertical. Entering into the retail automotive industry, Wayland and the team at MarketPage have a new mission: to help automotive dealerships to dominate their markets in the digital space.
MarketPage's scalable SEO strategy that has been proven successful with some of the largest brands is now available to automotive car dealerships. They have already worked with a handful of dealerships, including an automotive group in Philadelphia. The results have been astounding. The dealerships utilizing Marketpage have seen a significant increase in organic traffic.
Free Automotive Sales Training & SEO Resources
Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.
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Win the Game of Googleopoly: Unlocking the secret strategy of search engines.
The MarketPage Platform is a suite of Large-Scale Audience Acquisition technologies that captures significantly more of your market, improves customer conversion, and drives scalable revenue growth for medium to large companies in highly competitive spaces.
The Millionaire Car Salesman Podcast is Proudly Sponsored By:
Callsource: The industry leader for call tracking, lead management, and business analytic solutions. For more information on how to maximize your marketing dollars, visit www.callsource.com.
AutoWeb: Visit AutoWeb.com/dealers for help in revolutionizing your business to help you sell more cars.
CarNow: Sell more cars now! Not only is CarNow.com. the market leader in tailored digital solutions, but they are built to help dealers sell more cars.