Nov 9, 2021
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the best practices for the automotive Internet sales department and tips for handling leads. The automotive industry has seen significant changes over the past 15 years. How we communicate with customers today is different. More importantly, the information customers have at their disposal and how they communicate with dealerships is completely different. Today, there are departments specifically meant to handle automotive Internet sales leads and special finance leads. And, when it comes to quality automotive leads, AutoWeb is hands down the best.
Joining Sean V. Bradley, CSP today is Laura Whitten. Laura is an Internet Sales Director and has been in the automotive industry for over 15 years. She works with Northstar Kia Mitsubishi, a five rooftop dealer group, based in Queens, New York. Laura’s dealer group sees about 10,000 leads a month, but she is able to crush it because of AutoWeb and the quality of their leads.
Sean and Laura cover many different topics. Not only do they talk about the great lead debate of quantity vs quality, but they also discuss how to handle different types of leads. Laura prides herself on how she handles special finance leads, as they require a different approach. From following up with leads, leads that are on the fence, and your CRM strategy, Sean and Laura provide a plethora of knowledge, tips, and best practices.
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