Sep 28, 2021
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Danny Zaslavsky, the Managing Partner and General Manager of Country Hill Motors in Merriam, KS. In addition to his role at Country Hill Motors, Danny is also the Managing Partner of VinCue. VInCue is an innovative all-in-one solution that gives dealers access to real-time data and tools in a single system to stock smarter, increase turn, beat your competition, and above all else - maximize profits.
Sean V. Bradley and Danny Zaslavsky dive into used cars. Most specifically, they discuss the concept of highest authentic value. Highest authentic value is attributing anything to the vehicle that makes it more valuable than just the price. The foundation of highest authentic value starts with options, features, packages, and dealer exclusive values. These will tie to keywords that consumers search, attracting them to your VDP. Since the VDP on the vehicle includes the correct options and packages, the vehicle has a higher value to the consumer.
From there, you can really add more fuel to the fire by including dealer inclusive items and listing reconditioning to the vehicle, like warranty and certification. Consumers would purchase a vehicle that has had reconditioning performed over a vehicle that has not. By including these items on the listing, with the highest authentic value, it allows you to communicate this information to the consumer.
Danny discusses how VinCue can not only help dealerships acquire more vehicles, but how they can start attributing all of the features of each vehicle, especially those that add value beyond price. Additionally, VinCue Boost takes the mystery out of digital advertising. It connects your actual inventory to Facebook & Instagram, and Display Ad Networks, and uses advanced data mining to only show ads to the right customers. This allows dealers to sell vehicles as fast as possible while making as much money as possible.
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